Polltical marketing

 


"España Viva"
With this slogan, I think that they want to make aware people of an opinion that had been in silence until now. Perhaps, they also want to guarantee that they will give life to Spain again, as that is their aim.

When it comes to what can we see in the poster, I would say that they want to re-mark once again that their aim is to travel back in time and return to the old Spain, in fact, when the Francoism was in power. They believe that then, the education, economy, goverment... were in their best moment.

"Valor Seguro"
In this case, I would say that with this slogan they want to tell people that even though a lot of  political officers of this party had been corrupts, now, as nobody has caught Pablo in any illegal situation, the party is reliable.
In this poster, we all can see the president of the party speaking into the microphone to the metaphorical citizen. Apart from that it has the spanish flag next to "un programa para todos", saying in some way that all the autonomous communities, in their opinion, must be together. 

"Vamos Ciudadanos"
In my opinion, they want to give more than one meaning to the word "citizen". In one hand the meaning of their political party name, and in the other the citizen of Spain.
About the poster, I would say that they want to take votes away from the blue party, PP.
In this way, they want people to change the colour of their jacket from blue to orange, and to be proud of their new colour, so that, to be always giving support to them.